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FOUNDING HARDERS

1933.

The Harders brand of premium syrups, extracts, and colors was founded in 1933 in a small shop on Nuuanu Ave by Hans Harders, the son of then famous Brew Master and chemist Hartwig Harders from Milwaukee. Hans saw the need for premium syrups for the island’s many soda fountain shops; a result of prohibition. Over the years Hans made the Harders brand a trusted name in Hawaii households and buisnesses. In 1951, Harders Co. moved to a larger facility on Queen Street in Honolulu and expanded operations to other islands to meet the ever growing demand. Through Hans Harders passion, pride, and commitment to quality, he was able to sow the seeds for a brand and products that would last for many generations.

FOUNDING ISLAND MAID

1981

Island Maid, Inc. was established in August 1981 by Benjamin Tsunoda (Pres.) and Lilian Tsunoda (Vice Pres.) at its original warehouse located in Kakaako. The company was born out of recognition of a need for locally made in-flight juices. The company started by fulfilling the immediate needs of Mid-Pacific Airlines, Pan American Airlines, and United Airlines and later expanding and securing additional airline and hospital accounts. The growth prompted the company to move from the small warehouse and relocate in 1984 to a much larger facility in the Airport Industrial area on Koapaka Street. In 1998 Benjamin Tsunoda passed away, leaving Lilian Tsunoda to run the company by herself. This was a monumental task to undetake, but Lilian was determined to carry on the legacy both she and Benjamin created together. In 2001, Island Maid began a unique partnership with Hawaiian Airlines to serve Passion-Orange-Guava portion cup juices on all interisland flights. Over the years, Island Maid juices have become a cherrished and unique local brand.

A NEW CHAPTER

2008

In August 2008, Island Maid, Inc. saw developments that signaled company growth heights and bright future prospects. These were acquisition of the "Harders" brand of syrups as well as a much larger facility in Waipahu. Island Maid has chosen to stay true to the original Harders Syrup recipes, which were established in 1933, using only cane sugar and premium ingredients. Along with the addition of the Harders line of syrups, we have also added shaved ice supplies and paper and enviormentally friendly disposable products. Island Maid, Inc. currently supplies most of the major local shave ice businesses as well as drive-ins and restaurants. On the portioned cup juice end, we supply most major airlines, hospitals, and schools.It was also in the same year, 2008, that the company witnessed a generational change, this was with the joining of Tina Tsunoda, daughter of Benjamin and Lilian. Tina has been a great asset to the company, a graduate from UCLA, currently as Vice President. She has introduced many new and innovative ideas into the company and has also developed several new flavors for the Harders line of syrups.

The future is looking even brighter for Island Maid Inc., in 2014; the Island Maid Company grew larger with the entry of Kevin Tsunoda and Lance Tsunoda. The brothers, whose energy and creativity have added to an already high flying family company, are both graduates from University of Hawaii at Manoa. Since joining, the two brothers have help spark new and innovative products.

Island Maid, Inc. envisions further growth in the food and beverage industry and is proud to be a minority-owned, locally-grown company. The company is looking forward to advancing its operations and is committed to ensuring that the family heritage of serving its customers with Aloha continues.

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